History

History

1947The Fruco company is founded
1952National registration of the Frucade brand
1971The company Frucade Essenzen GmbH becomes a wholly-owned subsidiary of the Haarmann & Reimer (H&R) group.
1978Velcorin sales are added in select countries for Lanxess.
1998The brands deit and Gröbi are added.
2000The company now does business under the name DrinkStar GmbH.
2002Parent company H&R merges with the Dragoco group to form the new compan Symrise.
2006December Symrise goes public..
2007March: Symrise-shares are traded on the MDAX.
2009Takeover of the syrup brand TRi TOP
2011Cooperation agreement with the brand owners for marketing “Spezi Cola Orange” in non-returnable PET bottles
2017After about 40 years of TV abstinence, the brand TRi TOP will be shown for the first time in the spring as part of a sponsorship of the RTL show in Germany “I’m a star, get me out of here”.
2019Launch of the brand PRINCESS AND THE PEA; a vegan pea-based milk alternative
TODAYDrinkStar’s objective is to develop innovative and high-quality brand concepts for non-alcoholic beverages and to market them in the brand portfolio of the licensing partners. The brands and products of the DrinkStar company are characterized by their perfect balance of tradition and competent innovation. Another important aspect of the company’s work involves Velcorin, a microbial control agent for cold sterilization of soft drinksToday Symrise is one of the largest manufacturer of aroma chemicals and flavourings in the world.