| 1947 | The Fruco company is founded |
|---|
| 1952 | National registration of the Frucade brand |
|---|
| 1971 | The company Frucade Essenzen GmbH becomes a wholly-owned subsidiary of the Haarmann & Reimer (H&R) group. |
|---|
| 1978 | Velcorin sales are added in select countries for Lanxess. |
|---|
| 1998 | The brands deit and Gröbi are added. |
|---|
| 2000 | The company now does business under the name DrinkStar GmbH. |
|---|
| 2002 | Parent company H&R merges with the Dragoco group to form the new compan Symrise. |
|---|
| 2006 | December Symrise goes public.. |
|---|
| 2007 | March: Symrise-shares are traded on the MDAX. |
|---|
| 2009 | Takeover of the syrup brand TRi TOP |
|---|
| 2011 | Cooperation agreement with the brand owners for marketing “Spezi Cola Orange” in non-returnable PET bottles |
|---|
| 2017 | After about 40 years of TV abstinence, the brand TRi TOP will be shown for the first time in the spring as part of a sponsorship of the RTL show in Germany “I’m a star, get me out of here”. |
|---|
| 2021 | Symrise shares have been traded in the DAX since September. |
|---|
| TODAY | DrinkStar’s objective is to develop innovative and high-quality brand concepts for non-alcoholic beverages and to market them in the brand portfolio of the licensing partners. The brands and products of the DrinkStar company are characterized by their perfect balance of tradition and competent innovation. |
|---|
